Wolfgang Lipp

Vice President Digital Transformation International Metals Research

Wolfgang Lipp has almost 20 years of experience in global market research and consulting for the stainless and specialty steel industry (incl. GO & NGO electrical steel). In 2002, he joined SMR Group as a Market Analyst, specializing in the stainless and specialty steel industry on a global scale. Today his tasks are split across two companies of the SMR Group: SMR - Steel & Metals Market Research: Vice President Digital Transformation and SMR Events: Managing Director, organization of stainless & special steel conferences

Before starting his career in the special steel industry, he held positions with the world-wide leading powder metallurgy company PLANSEE, in Austria. Thereafter, he worked for SIEMENS AG, which included being stationed with subsidiary companies in England, Germany and Singapore.

Wolfgang Lipp holds a degree in International Marketing from the University of Applied Sciences, Kufstein, Austria. He augmented a part of his studies at the California Lutheran University in the USA.


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