US suppliers know the pattern.

You invest time and budget into international trade shows. You collect contacts. Follow-ups drag on. Decision-makers disappear. Plenty of conversations, very little progress.

The issue is not your offer. It is audience quality.

A show built around sourcing, not scanning badges

Many events attract visitors who are browsing, benchmarking, or simply staying visible in the market. At CWIEME Berlin, the dynamic is different.

A large share of attendees come with active sourcing intent. Engineering, procurement, and R&D teams attend because they are evaluating materials, components, machinery, and partners for live or upcoming projects. Many are involved directly in purchasing decisions.

For US suppliers, that means fewer conversations and far more substance. Meetings are technical. Questions are specific. Next steps are clear.

This is a high-quality audience, by design.

Trust still matters and it is built in person

European industrial markets are relationship-driven and conservative by nature. New suppliers are assessed carefully. Trust is earned over time, not through email introductions or video calls.

Being physically present at CWIEME Berlin sends a clear signal.

It shows commitment to the European market. It shows you are willing to invest, to listen, and to engage on the ground. European OEMs take that seriously. Face-to-face discussions remain central to how long-term supplier relationships are formed.

For many US companies, this presence is what moves them from being “interesting” to being considered.
Where intent and credibility meet

CWIEME Berlin is the global meeting place for transformer, motor, and e-mobility innovators. It is where the European supply chain comes together to do real business.

If you are looking for leads with authority, conversations with purpose, and a practical route into Europe, this is where those conditions exist.

CWIEME Berlin is not about volume. It is about momentum.