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Panel Discussion Electric Motors at a Crossroads: Manufacturing, Materials and Market Realities Ahead

The electric motor industry is entering a decisive period, shaped by accelerating electrification, shifting global trade dynamics, and mounting pressure on critical material supply chains. As manufacturers balance innovation with resilience, the next three years will be pivotal in determining competitive advantage.
This panel brings together leading motor manufacturers and industry experts to explore how design, production, and market strategies are evolving, and what practical steps companies can take to prepare for what’s ahead.

  • Clarify near- and mid-term risks impacting the global electric motor industry. What will define success for electric motor manufacturers?
  • Global tariffs and trade policy: Examine the impact on manufacturing footprints, sourcing, and cost structures
  • Assess the supply security, alternative materials, and design innovation
  • Turning regulatory and material challenges into competitive advantage
  • Enable informed decision-making across R&D, procurement, and manufacturing functions
  • AI effect on the motor industry; not only applications, design and production but also impacts of truly "smart" motors


Wednesday 20 May 11:10 - 11:50 Electric Motor Forum Electric Motor Forum Stage

Add to calendar 05/20/2026 11:10 05/20/2026 11:50 Panel Discussion Electric Motors at a Crossroads: Manufacturing, Materials and Market Realities Ahead

The electric motor industry is entering a decisive period, shaped by accelerating electrification, shifting global trade dynamics, and mounting pressure on critical material supply chains. As manufacturers balance innovation with resilience, the next three years will be pivotal in determining competitive advantage.
This panel brings together leading motor manufacturers and industry experts to explore how design, production, and market strategies are evolving, and what practical steps companies can take to prepare for what’s ahead.

Electric Motor Forum Stage Europe/London
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Moderator

John Morehead

Principal Consultant, Motion Mechatronics LLC

Venue

Messe Berlin, South Entrance, Messedamm 22, D-14055 Berlin, Germany

Opening times

Tuesday, 19 May | 09:30 – 17:30

Wednesday, 20 May 09:30 – 17:30

Thursday, 21 May | 09:30 – 16:00