Across the halls of CWIEME Berlin 2025, the energy was unmistakable. As engineers, innovators and commercial leaders met face to face, something essential happened: real conversations about the future of manufacturing, materials, mobility and supply chains took centre stage.

In partnership with PTR, host Saqib Saeed, Chief Product Officer at PTR Inc., sat down with five industry experts whose work touches every corner of the electrification landscape. These conversations reveal a sector that is not only advancing, but doing so with clarity, purpose and a shared belief in what comes next.

Automation as a catalyst: Marsilli on building the future of manufacturing

In the first interview, Saqib speaks with Klaus Meywirth, Area Sales Manager at Marsilli Deutschland GmbH, a company recognised globally for its leadership in coil winding and automated manufacturing systems.

Their conversation explores:

• Marsilli’s long-standing role at the frontline of production technology

• How sustainability commitments influence system design and investment decisions

• The strategic choices manufacturers are making as electrification accelerates

Klaus highlights how the industry is moving toward smarter, more adaptable automation — technologies that support efficiency while reducing environmental impact. His reflections capture a core truth of this year’s event: manufacturing innovation is no longer only about performance gains. It is about building systems that enable long-term resilience.

Bio-based materials at scale: Stora Enso on commercialising sustainable innovation

The second conversation shifts into materials innovation. Saqib sits down with Kirsi Seppäläinen, VP of Commercial Planning and Product Management at Stora Enso, to discuss how the company is advancing bio-based solutions for industry.

Together, they outline:

• Stora Enso’s practical, grounded approach to the bioeconomy

• The commercial realities that influence renewable material adoption

• Why industry platforms like CWIEME are essential for scaling sustainable alternatives

Kirsi’s clarity stands out. She explains that innovating a new material is only the beginning — the real challenge lies in bringing it into mainstream manufacturing, where cost, performance and supply reliability must all align. Her perspective resonates across sectors, from energy to packaging: sustainability demands both ambition and disciplined execution.

E-mobility at a turning point: scaling innovation with IFP Energies nouvelles and MOV’NTEC

The third interview brings together Misa Milosavljevic, Innovation Project Leader at IFP Energies nouvelles, and Vincent Mallard, R&D Manager at MOV’NTEC, for a deep dive into the evolving e-mobility landscape.

Their discussion covers:

• The recent innovations reshaping electric propulsion

• How organisations move from promising prototypes to scalable production

• The rapidly shifting expectations of customers across the mobility value chain

Both guests emphasise the same challenge: speed. As technology advances, the window between innovation and market deployment continues to shorten. Scaling requires precise engineering, tight supplier alignment and the ability to anticipate customer needs long before new systems hit the road.

Their insights reflect a broader theme at CWIEME Berlin this year — e-mobility is maturing, and the organisations poised to lead are those who can innovate and industrialise simultaneously.

Strategic materials for a changing world: rare earths and the future of global supply

In one of the most anticipated conversations, Saqib meets with Nabeel Mancheri, Founder & Former Secretary General of the Rare Earth Industry Association (REIA) and Senior Advisor at EIT RawMaterials. Together they tackle the complex, high-impact topic of rare earth materials — essential for magnets, motors, batteries and advanced electronics.

Their discussion explores:

• Why rare earths underpin e-mobility, grid technologies and advanced manufacturing

• The tension between concentrated supply chains and the need for diversification

• Rising expectations for responsible sourcing, traceability and circularit

• The policy, investment and partnership signals to watch over the next two years

Nabeel’s perspective is both expert and pragmatic. He underscores that securing stable, ethical supply chains is not an abstract geopolitical issue — it is a daily operational concern for manufacturers across the energy and mobility sectors. His insights connect material science, policy and global collaboration in a way that reflects the multidimensional nature of the challenges ahead.

Powertrain innovation and the next frontier of mobility

The final conversation brings us into the heart of future propulsion technologies. Saqib speaks with Dr David Hind, Principal Engineer at Drive System Design, whose work spans EV powertrains, control systems and high-efficiency drive architectures.

They unpack:

• The hardest engineering challenges in next-generation EV systems

• How advanced control software is enabling new levels of reliability and performance

• The role CWIEME plays in creating partnerships that accelerate development cycles

• The technologies DSD is tracking to stay ahead of an increasingly competitive landscape

Dr Hind emphasises that propulsion engineering is advancing on multiple fronts — hardware, software, materials and system architecture — and progress happens fastest when those disciplines intersect. His interview demonstrates why CWIEME Berlin is such a pivotal environment: it brings those intersections to life.

Connected thinking for a more electrified future

Taken together, these five interviews form a cohesive message. Across manufacturing, materials, mobility and supply chains, the industry is evolving with confidence and clarity. Challenges are significant — sustainability expectations, supply pressures, scaling demands — but so is the collective capability to address them.

CWIEME Berlin remains the place where this capability comes together. Where automation specialists meet material innovators. Where mobility engineers meet magnetics experts. Where policy intersects with product development.

One venue. One grid. Endless connections.