This article is written exactly for that moment – when you know CWIEME Berlin could help your work, but you need a clear way to explain it to your manager.

Attending CWIEME Berlin isn’t stepping away from work. It’s time efficiently spent with the wider electrical manufacturing community across materials, components, coil winding technology, machinery, and digital solutions.

Here’s what awaits you if you get your manager on board.
 

1. Start with what your manager cares about

Make it specific to your role

If you work in R&D

You’re not going for inspiration. You’re going to reduce uncertainty. At CWIEME Berlin you can:

• Get direct answers on materials performance, testing, compliance, and scalability

• Compare new approaches across components, insulation, winding systems, and manufacturing tech

• Validate what’s realistic for your roadmap and spot limitations early

• Bring back insights that support better design choices, faster iteration, and fewer surprises later

If you work in procurement

Your value is in getting the right partners, at the right level of risk, at the right time. At CWIEME Berlin you can:

• Strengthen relationships with current suppliers and get clearer visibility on capacity, lead times, and support

• Build resilience by identifying credible alternatives and benchmarking options quickly

• Have commercial conversations that often move faster in person than across long email threads

• Return with supplier comparisons that support stronger sourcing decisions and smoother project delivery

If you’re an engineer

This is where you turn “might work” into “we know it works.” At CWIEME Berlin you can:

• Ask practical questions on integration, manufacturability, reliability, and tolerances

• See machinery and processes up close, not just in a PDF or sales deck

• Compare solutions side by side and bring back options that improve performance, efficiency, and production outcomes

• Build technical relationships that make follow-ups quicker when you’re back at your desk

The goal is to make your trip feel like a focused part of the job and in direct support to current priorities, not time away from the desk.

2. Show you have a plan for the time onsite and what you’ll bring back with you

This is Fábio Faria, the Vice President International Sales, from Hubbell. He states how on the first day of the event he had more than 5 meetings, which he considers a very productive day and a very good start to the event.

Focus on clear numbers, like how many supplier meetings you’ll schedule, which solution categories you’ll prioritise, and what you’ll deliver afterwards.

3. Address your manager’s top concerns

“The budget is tight this year.”
Your response: I get it. CWIEME Berlin lets us compare suppliers and solutions fast in one place and come back with options that support better cost and risk decisions. The sooner I book the sooner I secure a good hotel deal through CWIEME Berlin’s HotelMap tool.

“What makes CWIEME Berlin different from other exhibitions?”
Your response: It’s built around electrical manufacturing, with the entire value chain in one venue. It’s the most efficient place to benchmark what’s available right now.

“How do we measure success?”
Your response: I’ll set clear goals upfront and report back with a shortlist of options, key takeaways, and agreed next steps within 30 days.

“What if it’s just networking?”
Your response: It’s not just networking. It’s supplier meetings plus technical sessions and content streams, so I can validate what we’re seeing on stands, bring back stronger recommendations, and turn conversations into next steps.

“What’s the direct benefit to our current projects?”
Your response: I’ll target exhibitors with solutions tied to our current work and bring back practical recommendations we can apply immediately.

4. If you want to draft something to help you organise your thoughts, here's a template

Use this template to map out why CWIEME Berlin matters to your role, your projects, and your company, then tailor the wording, so it sounds like you.

It’s a simple way to turn a vague “I’d like to go” into a clear, confident request.

Registration for CWIEME Berlin 2026 is now open. Secure your FREE ticket to start planning your visit.