On the German-speaking B2B information portal elektro-automatisierung-digital.de (short EAD-portal.de), the three focal topics of electrical engineering, automation and digitalization are reported in the context of each other. With this online-first portal, the portal offers the connection between classical electrical engineering, current hardware-oriented automation and future-oriented digitisation or Industrial IoT, i.e. software, big data and cloud solutions. In addition to these three core topics, energy technology / management and robotics also play a thematic role in the topics.