Masterplan For the European Automotive Industry: How the Industry Can Remain Competitive Considering the Largest Disruption in Automotive History
Electrification is at its centre, software defined vehicles and changing consumer behaviour in mobility are redefining the automotive industry.
During this session McKinsey Center for Future Mobility will outline a masterplan that can help automotive players in Europe revive its strengths and master the significant challenges ahead.
The presentation will focus on:
- Investments in electrification
- Transition to software defined vehicles
- Expand beyond traditional car manufacturing
- Customer experience brand differentiation
Tuesday 14 May 11:30 - 12:00 E- Mobility Stage
E- Mobility: Economic Trends, Strategies & Industry Overview
Electrification is at its centre, software defined vehicles and changing consumer behaviour in mobility are redefining the automotive industry.
During this session McKinsey Center for Future Mobility will outline a masterplan that can help automotive players in Europe revive its strengths and master the significant challenges ahead.
The presentation will focus on:
- Investments in electrification
- Transition to software defined vehicles
- Expand beyond traditional car manufacturing
- Customer experience brand differentiation
Speakers
Knowledge Expert, McKinsey & Company
